Nicole Shannon is an artist and growth coach inspired by human potential and our capacity for creativity.

She studied art and design at SUNY New Paltz and Savannah College of Art and Design, where she explored various creative disciplines and used them to convey her ideas and emotions. She has worked professionally as a custom goldsmith, a sculptor, a fashion designer, a writer, an art educator, UX Architect, and a product developer.

Her artwork has been showcased in Vogue, New York Fashion Week, the Museum of Fine Arts, St. Petersburg, FL, and the Telfair Museum in Savannah, GA, among other curated exhibitions throughout the US and abroad.

After devoting over a decade to exploring the connection between creativity and peak performance, she founded Create Potential, dedicated to helping people maximize their potential through science-backed creativity and flow state training.

Nicole is the mother of two neurodivergent children, with her son also considered a genetically rare person since he has an unmatched genetic deletion and is missing 263 genes. Nicole believes our lives are an opportunity to learn and grow in kindness and capability so that we can help others learn and grow as well. She believes that every person is "equal by definition" to a creative being, born with innate value and an intrinsic capacity for creativity. Therefore we can bring creativity to every aspect of our lives.